About the brand symbol
The brand symbol above is called logo mark (House Mark).
It symbolizes "your refreshment station on a street corner." It shows a house and a tree for its motif, with an arc encircling the MINISTOP inscription.
The logo represents our desire to provide family-like warmth and comfort.
It also expresses that MINISTOP is an indispensable existence for the local community, and provides a variety of products and services to create a future of limitless promise by transforming daily life.
The meaning of the name MINISTOP
From the word "Minute Stop" that was created under the concept of "a shop on the street corner" where you can stop by for a moment, it was transformed into "MINISTOP" which also indicates a place to stop by for a little and move on, and which is easier to pronounce and remember for the Japanese people.