At MINISTOP, we work guided by our mission: We realize a society full of beaming smiles with “deliciousness” and “convenience.” Our expertise in in-store food preparation, which has been in our DNA since the founding of MINISTOP, is a strength of ours that none of our competitors has. Our cold desserts, including the soft-serve ice cream that we have been providing since our founding in 1980 and the HALOHALO series of products that is celebrating its 30th anniversary in 2025, have been our flagship products. We believe that we can also further enhance our hot snacks, such as X Fried Potatoes (French fries) and Crunchy Chicken . MINISTOP also offers delicious, freshly prepared foods such as homemade rice balls and lunch boxes using rice cooked in store and side dishes. Through our distinctive in-store operations, we add value to these products, aiming to have a unique presence that no other company in the convenience store industry has.

The environment surrounding the convenience store industry has been growing increasingly challenging, mainly due to the extreme heat and disasters caused by global warming and the high prices which reflect the soaring cost of logistics and labor, in addition to the fierce competition beyond the convenience store business category.

In response to the many different changes in the environment, we will implement initiatives to meet customers’ needs to make sure they have beaming smiles. These initiatives include the sale of rice balls, pastries, lunch boxes, and other products used every day at affordable prices, which is a role that convenience stores play, the offering of an extensive lineup of products such as dairy and agricultural products and frozen foods, the development of core products to provide deliciousness and the enhancement of home delivery and MINISTOP online so that customers can experience the convenience we provide. We will continue to strengthen our cooperation with the AEON Group and its infrastructure by proactively using AEON Pay, the AEON Group’s smartphone payment service, their TOPVALU products, and other value provided by the AEON Group.

MINISTOP has shifted from franchise agreements to the MINISTOP Partnership Agreement, aiming for true partnerships through which we prosper together with our members. We will return to our founding spirit, the idea that true partnership is about sharing the profit from our business with our members as it has been gained by working together with them, and aim to achieve the sustainable growth of both ourselves and our members.

We believe that we can continue to grow by implementing an organic cycle of providing attractive products in response to customers’ opinions, providing new attractive products motivated by customers experiencing pleasure, and further improving customer satisfaction. To continue growing in this way, we will work with our members and many other stakeholders to develop stores which will be selected by customers and build a society full of beaming smiles, and will work proactively to build a sustainable society by identifying environmental and social issues.